Privacy Policy
Last Updated: 2026
This Privacy Policy explains how artistmelcormackhicks.com ("we," "us," "our," or "Site") collects, uses, and protects your information when you visit our website. We are committed to protecting your privacy and ensuring transparency in our data practices.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide through contact forms or account registrations.
- Technical Information: IP address, browser type, device information, and operating system.
- Cookies: Tracking cookies and similar technologies to enhance your browsing experience.
- Usage Data: Pages visited, time spent on site, referral sources, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Analytics and site performance monitoring
- Affiliate tracking and commission calculations
- Site improvement and user experience optimization
- Responding to inquiries and customer support
- Compliance with legal obligations
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to improve our services.
- Affiliate Cookies: Monitor referrals and affiliate partner performance.
- Marketing Cookies: Support targeted advertising and remarketing campaigns.
You can opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling cookies may affect site functionality.
Third-Party Links
Our Site contains links to third-party casino, betting, and affiliate websites. We are not responsible for the privacy practices, content, or security of these external sites. We recommend reviewing their individual privacy policies before using their services. Your use of third-party websites is governed by their own terms and conditions.
Your Rights
Under UK and EU data protection law (including the UK GDPR and Data Protection Act 2018), you have the right to:
- Access your personal data
- Request correction of inaccurate information
- Request deletion of your data (right to be forgotten)
- Restrict processing of your information
- Object to data processing
- Request data portability
- Withdraw consent at any time
To exercise these rights, please contact us using the details below. If you believe we have breached your data protection rights, you may lodge a complaint with the Information Commissioner's Office (ICO).
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy. Analytics and usage data are typically retained for up to 24 months. You may request deletion of your personal data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
Email: [email protected]
We will respond to your inquiry within 30 days of receipt.