Privacy Policy

Last Updated: 2026

This Privacy Policy explains how artistmelcormackhicks.com ("we," "us," "our," or "Site") collects, uses, and protects your personal information. We are committed to transparency and compliance with UK and EU data protection regulations.

Information We Collect

We collect the following types of information:

How We Use Information

We use collected information for the following purposes:

Cookie Policy

Types of Cookies We Use:

Opt-Out Options: You can disable cookies through your browser settings. Please note that disabling essential cookies may affect Site functionality. You can manage your cookie preferences at any time via your browser's privacy settings or by contacting us.

Third-Party Links

This Site contains affiliate links to casino and betting operators (including Betway). We are not responsible for the privacy practices of third-party websites. Each operator maintains its own privacy policy, and we recommend reviewing their terms before engaging. We have no control over how third parties collect, use, or protect your information.

Your Rights

Under UK Data Protection Laws (GDPR and UK Data Protection Act 2018), you have the right to:

To exercise these rights, contact us using the details below.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy. Analytics and usage data is typically retained for up to 24 months. Affiliate tracking data may be retained longer to maintain accurate commission records, in compliance with accounting regulations. You may request deletion of your data at any time, subject to legal retention requirements.

Contact Us

If you have questions, concerns, or wish to exercise your data rights, please contact us at:

Email: [email protected]

We aim to respond to all data subject requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.


This Privacy Policy is effective from 2026 and may be updated periodically. We will notify you of significant changes by posting updates to this page.